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Search Engine Marketing

 

Over 85% of the traffic on most Web sites is directed from one of the many Web search engines. We help you by submitting details of your site, custom formatted, to 100 of the most powerful search engines.

A one-time submission to search engine is not enough to ensure your site gets listed. You need to submit on a regular basis in order to move up the search list rankings. We help you manage that process by using our "auto resubmit" feature. You can also check on how your site is being noticed by search engines, and we can help you in adding those vital keywords to cover all important areas.

BlueLine creates the best keywords by researching the competitor sites. We also provide you a tool to compare your Web site with your competitors and discover the density of the keywords from every Web site. BlueLine also generates the effective Metatags and puts it on the website to rank higher on the search engine results.

The best way to increase site traffic is to utilize a combination of various eMarketing Solutions. Obviously, the more traffic one has to the site the greater the chance of a conversion. A conversion is a site visitor who turns into a sale. Targeted eMarketing helps to increase the conversion rate substantially.

There are two primary ways to do this. One is to set-up a PPC (Pay-Per-Click) program. This is one of the fastest ways to immediately draw targeted traffic to your site. The screen-shot below shows the result of a search done on Google. The Sponsored Links (indicated by the BLACK arrows) have been purchased by online businesses through Google’s Ad-Words. This is done in a bidding process in which a company will bid on “key words” i.e. he words Internet users type into the Search Bar. The highest bidder is placed at the top of the Sponsored Links page. The cost varies depending on how generic the word is as well as popularity of the key word(s).

In Advanced SEO, a webmaster generally takes a combination of descriptive phrases, some coding, and other techniques to enhance the web’s relevancy to the search. While the web-site owner does not pay a cost per click, this is a trial and error type of approach that takes some skill to master. The search results are indicated in RED below. Successful sites maintain an aggressive and proactive Advanced SEO campaign. The goal is to leap-frog your competitor because statistically, the first 3-4 listings usually generate the most traffic. This is typically not a one-time strategy since your competitor will also be using SEO techniques to outrank your listing. The key is to do it better and consistently.